May 17, 2022

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Chinese language media outlet LatePost reported on Wednesday that “Zack,” the previous head of Kuaishou’s Southeast Asian marketplace, resigned in February this yr. The worker joined Kuaishou in August 2019, and was once prior to now answerable for product trade at Qihoo 360 Generation Co. Ltd. and APUS.

All over his stint at Kuaishou, Zack first took fee of the Latin American marketplace. Then, he created SnackVideo, a product in particular geared against the Southeast Asian marketplace.

In August 2021, Kuaishou restructured its world trade. The company introduced 3 merchandise for various international locations and regional markets, with 3 separate groups in fee. Zack was once the top of the Southeast Asia marketplace, whilst Shao Kai and Xu Zhiwei had been answerable for Latin The united states and the Center East respectively. They all reported to Qiu Guangyu, Head of the Kuaishou World Industry Department.

After the restructuring, the 3 groups had been merged, and the goods of various markets had been built-in into Kwai. Shao Kai was once appointed as the top of world operation, and Xu Zhiwei was the top of world merchandise. Zack transferred to home trade inside Kuaishou. At this time, Zack and Shao Kai have each resigned, and novices have joined Kuaishou Out of the country to fill the vacancies.

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In step with a person with regards to Kuaishou, the departure of a number of trade leaders is expounded to the advance of Kuaishou’s internationalization in 2021. Originally of 2021, the Kuaishou World Department set the objective of breaking 100 million of day-to-day lively customers (DAU), nevertheless it failed. In October 2021, the World Department adjusted its technique, moving the path of consumer expansion from obtaining new customers to conserving previous customers thru delicate operations. Additionally, the plan to go into new markets was once briefly suspended.

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