June 28, 2022
Yum China unveiled a composite brand to mark the sponsorship (Supply: Yum China)

Yum China Holdings Inc. introduced Monday it is going to be the authentic retail meals services and products sponsor for the Beijing 2022 Wintry weather Olympics.

Yum China stated it is going to supply meals and refreshments on web site on the Olympic and Paralympic Wintry weather Video games in Beijing, which might be scheduled to be held in February 2022, together with its sub-brands KFC and Pizza Hut.

Yum China CEO Joey Wat celebrates the sponsorship with different representatives (Supply: Yum China)

“We’re venerated to beef up the Beijing 2022 Olympic and Paralympic Wintry weather Video games as an Authentic Sponsor,” Yum China CEO Joey Wat stated. “We’re dedicated to leveraging our logo affect, sturdy offline and on-line community, in addition to over 250 million individuals to advertise the Olympic values of Excellence, Appreciate and Friendship. Construction on our established reference to younger other folks, we are hoping to encourage and inspire greater participation in iciness sports activities, and give a contribution to bringing the Olympic spirit to lifestyles.”

The corporate used to be additionally named as an authentic sponsor of the Chinese language Olympic Committee throughout the finish of 2024.

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Yum China plans to release a chain of Olympic-themed advertising campaigns to “excite and encourage customers,” the corporate stated.

The corporate has supported a couple of primary carrying occasions such because the 2019 Tennis Masters, 3×3 basketball competitions and town marathons.

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