January 29, 2023

Smartphone producer Xiaomi introduced on home social media platform Weibo that as of 18:21:07 on November 5, Xiaomi‘s omnichannel cost quantity right through this yr’s common “Double 11 Buying groceries Competition” exceeded 10 billion yuan ($1.56 billion). The statistics account for gross sales ranging from 20:00 on October 31, and the omnichannel cost contains Mi.com, offline Xiaomi shops, the company’s personal e-commerce platform Xiaomi Youpin, different licensed e-commerce platforms and shops.

Consistent with the file launched by way of Xiaomi within the early morning of November 1, at the day when the Double 11 Buying groceries tournament was once formally introduced, it took handiest 9 mins and 44 seconds for the cost quantity of Xiaomi Tmall retailer to exceed 500 million yuan. In simply 10 mins, the cost quantity of Xiaomi‘s entire platform exceeded 1 billion yuan. In 19 mins and 32 seconds, the cost quantity of all Xiaomi channels exceeded 1.5 billion yuan. The cost quantity in 50 mins exceeded 2 billion yuan. As of 24:00 on November 1, Xiaomi‘s smartphones received first position in the case of gross sales quantity within the smartphone class of all home platforms. The omnichannel gross sales quantity of the Xiaomi Word 11 sequence exceeded 500,000 within the first one hour.

Xiaomi has very good marketplace efficiency within the box of smartphones, additionally has various merchandise within the sensible house home equipment sector. All over the yearly Double 11 buying groceries tournament, the company supplied preferential promotions for numerous merchandise, with a complete subsidy of two billion yuan. All over the duration, customers can experience reductions for getting many merchandise of Xiaomi. As an example, Redmi 10X 5G is handiest 1399 yuan, a discount of 400 yuan, whilst a Xiaomi TV 4A 70 inches is 2999 yuan, with a bargain of 1000 yuan.

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Consistent with Xiaomi, at the first day of the buying groceries tournament, the company’s smartphones and TVs ranked first of their class on JD.com. Xiaomi gross sales additionally rank first within the smartphone and sensible door lock class on Suning.Com. As well as, Xiaomi received the primary position in smartphone gross sales and overall gross sales quantity at the Douyin are living streaming e-commerce platform.