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Xiaohongshu, an approach to life sharing platform, introduced on Friday that it has officially filed complaints in opposition to 3 platforms, together with Yunmeiyi, Qunliang and Shengshi Qilin. Those establishments are engaged in malpractice in regard to the writing and posting of content material and assisting and abetting traders and bloggers to hold out false promotions. Those movements, the corporate broadcasts, critically damages the authentic rights and pursuits of customers.
Xiaohongshu calls for the named establishments to right away stop imposing false promotion transactions in opposition to Xiaohongshu, and compensate the corporate 10 million yuan ($1.58 million) for financial losses. The finances might be used for anti-ghostwriting campaigns.
With a view to keep watch over the grey marketplace at the back of the platform’s intensive buying groceries evaluations, on January nineteenth, Xiaohongshu had already filed a lawsuit in opposition to 4 different platforms for false promotion.
Since Xiaohongshu began its anti-ghostwriting marketing campaign on December 16, 2021, it has filed complaints in opposition to 7 establishments, banned 81 suspected manufacturers and offline traders, and cancelled 172,600 notes and 53,600 unlawful accounts.
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At the present, the WeChat mini program of many platforms offering ghostwriter recruitment and the sending of ghostwritten content material, have been got rid of. Corporations corresponding to Weimei, Whale, and Tomato have all had their content material got rid of most likely because of the criticism issued through Xiaohongshu.