August 11, 2022
Your browser doesn’t give a boost to HTML5 audio NEX, a high-end sub-brand of Chinese

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NEX, a high-end sub-brand of Chinese language smartphone producer Vivo, has gone through main adjustments just lately, consistent with reporting by way of home media outlet Sina Tech on Thursday. In an inside structural adjustment in February this 12 months, Vivo cancelled the NEX department and its subordinate organizations. At the corporate’s authentic Chinese language site, the tag for the NEX sequence has been got rid of. As of Thursday morning native time, Vivo had but to factor a reaction to this information.

(Supply: Vivo)

The NEX sequence used to be introduced by way of Vivo in June 2018, positioning itself as a high-end smartphone lineup. Its first smartphone fashions followed a pop-up digicam design. Later, a number of fashions together with the NEX Twin Show, NEX 3 and NEX 3S had been introduced. Then again, the NEX sequence got here to a standstill, and it has now been just about two years for the reason that liberate of the NEX 3S in March 2020.

If truth be told, in 2021, there have been rumors that the NEX sequence used to be lower on account of the mismatch between funding and gross sales quantity. In an interview in 2021, Hu Baishan, Government Vice President of Vivo, printed that the location of the NEX sequence has been modified, and the company made up our minds to have its iQOO Department discover new applied sciences.

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Hu in the past identified that the NEX sequence has redefined its goal shoppers and the product itself, and it could liberate a brand new product within the first part of 2022. As well as, NEX would intention to release new merchandise yearly. Then again, with the termination of the NEX Department, long term NEX merchandise and its advertising and marketing workforce will likely be merged into Vivo, because of this that the standing of NEX as an unbiased sub-brand will come to an finish.

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Lately, many Chinese language smartphone makers have geared toward high-end markets, together with with Xiaomi‘s MIX sequence and virtual sequence, OPPO’s FindX sequence and Honor’s Magic sequence.

(Supply: Vivo)