February 5, 2023

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On Wednesday, Chinese language tech startup XinLueX introduced its crowning glory of Sequence A financing. Traders on this spherical had been Sequoia China, GL Ventures and Imaginative and prescient Plus Capital, and the unique monetary marketing consultant was once Yuanhe Capital. The investment is principally to be allotted for ability creation, product innovation and marketplace enlargement.

In the past, XinLueX won funding from DJ Capital in an angel spherical, and from Chuxin Capital in a pre-A spherical. The corporate has secured greater than 100 million yuan ($15.8 million) within the 3 rounds of financing.

XinLueX is a supplier of client virtual operation answers. Ever since its established order in June 2020, it has empowered manufacturers to construct advertising information platforms (MDPs) and supply virtual operation technique answers for customers throughout the entire area.

“We hang that sooner or later, each emblem would require a full-domain advertising information device and the facility to perform a complete area of customers and use information to make choices on industry enlargement methods,” mentioned Zhou Fanglei, Founder and CEO of XinLueX.

XinLueX supplies “Technique Magic,” a groundbreaking full-domain MDP product, which integrates information from more than one platforms (promoting platform, e-commerce buying and selling platform, emblem aspect device, and many others.), and accumulates and manages advertising and client information property. It is helping manufacturers determine a closed loop of virtual operations starting from technique, advertising to customers via a “SaaS product + consulting carrier” style, coupled with scenario-based information research and perception products and services.

The founding crew have backgrounds at Alibaba, Kantar Consulting, Alibaba Cloud, Oracle, and different an identical corporations, and lots of deliver skilled revel in in virtual advertising of client merchandise and undertaking information platforms for greater than 10 years.

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XinLueX specializes in the patron items trade and has served just about 100 paid shoppers, which fall into two major classes. First, mature workforce manufacturers, equivalent to equivalent to LA MER, Unilever, Nestle, Starbucks, Anta, Dior, recent, Pechoin and extra. Secondly, the company serves new main Chinese language merchandise manufacturers, equivalent to moody (best emblem of colour touch lenses in China), Ubras (pioneer of undies with out sizes), Make Sense (state of the art emblem of fellows’s non-public care) and so forth.