January 29, 2023

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Tanma SCRM, an endeavor WeChat carrier supplier, introduced on Tuesday an funding totaling $10 million from Welight Capital L.P.

Based in 2020, Tanma SCRM has in the past finished a B+ spherical of financing with Japanese Bell Capital serving as lead investor in November 2021, a B spherical of financing with SoftBank Ventures Asia as lead investor and Shunwei Capital as co-investor in July 2021, and an A spherical of financing with Blue Lake Capital, Legend Capital and K2 Angel Companions as co-investors in Might 2021.

As an built-in SaaS platform for advertising and services and products, Tanma SCRM specializes in B2C, B2B and different enterprises, protecting training and coaching, finance and insurance coverage, clinical attractiveness, house growth, production, endeavor services and products and extra. When customers purchase such items or services and products, they all the time undergo an extended decision-making cycle, spotlight product and repair enjoy, and feature prime emblem loyalty. So, on this case, customers typically want skilled workforce – corresponding to gross sales, experts and professionals –to ascertain a trusting dating with them for long-term upkeep and steerage.

Because of this, Tanma introduced a social SCRM gadget with buyer control and gross sales control because the core. This is helping enterprises attach consumers extra comfortably, supply answers for the entire procedure of purchaser acquisition-transformation-transaction-operation, and correctly succeed in and become top quality consumers. As well as, via content material and equipment, the pro expression and paintings potency of staff are advanced, emblem believe is reinforced, and a virtuous circle of word-of-mouth sharing of enjoy via consumers is shaped.

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Welight Capital, Tanma’s investor for this spherical, used to be established in 2015. Its founding spouse Wu Xiaoguang and senior administrators hail from earlier posts at Tencent, Futu and different well known corporations. Wu joined Tencent in 1998, the place he used to be the quantity six worker and served as govt vp of Tencent Staff. After leaving Tencent, Wu based Welight Capital, which invests such fields as endeavor services and products, B2B, e-commerce, finance, training, new retail, intake upgrading, and different spaces. Welight Capital has invested in lots of famous person enterprises corresponding to XPeng Motors, Futu Securities, Guazi.com, Linklogis, Shanghai JUSHUITAN Community Generation and ZEGO.