June 26, 2022

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Sky Li, the founder and CEO of smartphone model realme, printed on Wednesday that the corporate plans to go into the Eu high-end smartphone marketplace with its most costly fashions subsequent month. This transfer goals at increasing its product line and extending its world smartphone gross sales via 50% this yr, Reuters discovered.

Li identified that realme plans to begin promoting high-end GT 2 Professional telephones far and wide Europe in February, at a value of $700-800.

(Supply: realme)

In step with the document, that is about two times the cost of 349 euros ($395) for the GT Grasp Version these days bought thru Amazon, and is analogous to the cost of different high-end smartphones introduced via marketplace leaders equivalent to Apple and Samsung.

A document launched via Counterpoint Analysis in September 2021 identified that Apple nonetheless maintains its dominant place within the high-end smartphone marketplace. In step with the document, because the fourth quarter of 2020, the iPhone has occupied greater than 50% of the marketplace for smartphones priced over $400. In the second one quarter of 2021, the gross sales quantity of top of the range smartphones greater via 46% year-on-year, and Apple accounted for 57% of the full gross sales quantity. The highest 5 high-end markets are nonetheless Apple, Samsung, Huawei, Xiaomi and OPPO.

Samsung’s efficiency within the high-end marketplace continues to say no. As well as, Xiaomi and Huawei are competing for 3rd position, having accounted for six% of the gross sales of top of the range smartphones in the second one quarter of 2021. The Xiaomi 11 sequence has helped the emblem increase in Europe or even inside of its local China, drawing near Huawei relating to marketplace percentage.

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SEE ALSO: Realme’s World Gross sales Exceeds 60 Million Devices in 2021, GT2 Sequence Released

(Supply: realme)

As well as, OPPO, Vivo and different smartphone producers are eyeing the high-end smartphone marketplace. Liu Bo, the vp of OPPO and president of its Chinese language marketplace operations, just lately printed at an autumn product release that the emblem has made arrangements in era, group, operational gadget and ecosystem. As well as, OPPO and the OnePlus group will combine to shape a dual-brand and dual-flagship mixture aimed on the high-end marketplace.

Vivo could also be focused on the high-end marketplace. Just lately, the company introduced its Vivo X70 sequence, provided with an independently evolved skilled imaging chip, the V1. As a home high-end type, the cost of the Vivo X70 sequence reaches 6,999 yuan ($1,103).