June 27, 2022

Not too long ago, many workers mentioned on social media platforms that Zhihu, a web-based Q&A platform in China, has been decreasing its personnel by means of 20%-30%. The layoffs lined companies equivalent to generation, commercialization, training and group.

Some workers who gained a layoff understand mentioned, “Even supposing we’re lately running from house, the layoffs are privately communicated on website. Rumors had been circulating throughout the corporate a couple of part a month in the past, and the layoffs began hastily ultimate Friday (Would possibly 20). Mainly, they had been notified on Would possibly 20 that they don’t need to paintings on Would possibly 23 since the related paintings permissions had been closed.”

In reaction, on Would possibly twenty fourth, Zhihu mentioned that the adjustments had been a regular optimization and adjustment of commercial and group. The corporate mentioned it specializes in construction “ecology” first and repeatedly recruits for core positions to be able to supply higher enjoy for customers.

In April this yr, Zhihu used to be formally indexed at the HKEx. On Wednesday, the corporate launched its monetary record for the primary quarter of 2022. The record displays that its Q1 earnings totaled 743.2 million yuan ($111 million), a year-on-year building up of 55.4%. The corporate’s non-GAAP web lack of used to be 367.4 million yuan, whilst that during Q1 2021 used to be 193.6 million yuan.

The corporate’s content material commercialization answer industry earned greater than 30.5% of the entire, surpassing on-line the corporate’s promoting industry and changing into the biggest income. As well as, source of revenue from vocational training companies accounted for five.3% of overall, up 1196% year-on-year.

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The industry source of revenue of paid contributors used to be 222 million yuan, a year-on-year building up of 75.1%, whilst the collection of paying contributors reached 6.89 million, up 72.8% year-on-year. In the meantime, the typical collection of per month energetic customers (MAU) in Q1 used to be 101.6 million, up 19.4% year-on-year.

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In step with the corporate’s newest marketing strategy, Zhihu intends to lift its bills to creators later within the yr. On Would possibly 18, the corporate introduced its funding of just about 100 million yuan for the reason that starting of the yr and has been offering monetary rewards as opposed to industrial get entry to to creators who proceed to improve their presence and fanbase at the platform.