Lei Jun: Xiaomi’s Top-end Smartphone to Take On Apple

Xiaomi introduced on Tuesday that the Xiaomi 12 collection shall be launched at 19:30 pm on December 28. Xiaomi‘s founder Lei Jun spoke to nice fanfare that Xiaomi needs to be informed from Apple and the iPhone, beginning with the brand new Xiaomi 12.

In the second one quarter of this 12 months, Xiaomi changed into the second one greatest smartphone producer on the earth. Within the Eu marketplace, the corporate effectively surpassed Samsung and Apple, achieving a marketplace proportion of 25.3%. In his speech in August, Lei Jun additionally put ahead the objective to turn into “the sector’s greatest smartphone maker within the subsequent 3 years”.

On the other hand, Xiaomi was once overtaken through Apple within the 1/3 quarter. Xiaomi executives mentioned on the third-quarter monetary document phone convention that the corporate’s marketplace proportion had declined within the 1/3 quarter basically because of the robust efficiency of the iPhone 13. In line with IDC statistics, Apple shipped 50.4 million smartphones in Q3, an build up of 20.8% when compared with final 12 months.

Xiaomi will liberate its new 12 collection with 3 fashions, specifically the Xiaomi 12X, Xiaomi 12 and Xiaomi 12 Professional. The latter two fashions are provided with the Snapdragon 8 Gen1 cell platform.

SEE ALSO: Xiaomi 12 Smartphone Sequence to Release Quickly, CEO Lei Jun Assures the Logo Will Expand “Speedy and Extra Regularly”

On Wednesday, Lei Jun posted on Weibo that the display screen of Xiaomi 12 itself will herald a step forward in display screen era. Along with being qualified through DisplayMate A +, a global analysis company, it additionally created 15 new display screen information.