February 8, 2023

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In step with information launched by means of Counterpoint Marketplace Track on Wednesday, in This fall 2021, Apple’s marketplace proportion in China used to be 21%, whilst Honor’s marketplace proportion used to be 17%. The latter has now risen to 2nd position within the Chinese language marketplace for the primary time.

Vivo’s shipments in This fall fell 14% year-on-year, ultimate in 3rd position with a marketplace proportion of 16%. OPPO and Xiaomi ranked fourth and 5th, respectively, additionally with a marketplace proportion of round 16% every.

China’s smartphone shipments reduced by means of 11% year-on-year in This fall 2021. Because of its reduced value, the iPhone 13 sequence ruled the high-end marketplace.

Honor made a robust go back with the continual good fortune of top-end merchandise. The Honor 50 Sequence has incessantly maintained the standing of gross sales champion in the associated fee vary of $200-$599 all over the 5 months since its release.

Counterpoint expects Honor to proceed to deal with robust expansion with the assistance of its new merchandise in 2022. In step with weekly gross sales information, Honor’s gross sales within the final two weeks of January larger by means of 32% when compared with the former two weeks. Within the final week of January, its gross sales marketplace proportion reached 17%.

Even though general shipments within the Chinese language marketplace declined in 2021, main smartphone logo producers are nonetheless increasing their high-end merchandise, together with with the X70 Professional by means of Vivo, the Combine 4 by means of Xiaomi, and the Honor Magic 3 sequence and Magic V.

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Folding display screen merchandise are every other in style selection for customers not too long ago. OEMs (Authentic Apparatus Producers) can give differentiated high-end merchandise for the marketplace with folding display screen apparatus. As well as, Apple has now not but entered this box, this means that that different OEMs have a first-mover merit.

The struggle for the high-end sector may not be restricted to the Chinese language marketplace. OEMs together with Honor, Vivo, OPPO and Xiaomi are accelerating to carry their high-end merchandise to the worldwide level. Western Europe has a big amount of top-end smartphone customers, so this area will turn into the important thing in another country marketplace for those producers to put out their high-end merchandise. Good fortune within the Western Eu marketplace may even lend a hand Chinese language smartphone logo producers make stronger their in another country logo symbol.

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In March 2022, the Cell International Congress (MWC) shall be held in Barcelona, Spain, representing a golden alternative to look within the Eu marketplace. OEMs together with Honor, Vivo and OPPO will all carry their newest high-end merchandise and state of the art applied sciences to this 12 months’s MWC.