November 29, 2022

Shawn Layden, the previous CEO of Sony Interactive Leisure’s U.S. department and chairman of International Studios, introduced on his LinkedIn account on September 20 that he has joined Tencent Video games as a strategic consultant.

Layden joined Sony’s company communications division in 1987 in Tokyo, Japan, and served because the Communications Assistant for Sony co-founder Akio Morita for a number of years. He was Vice President of Sony Laptop Leisure’s Europe department in 1999 and President of Sony Laptop Leisure’s Japan department in 2007. In 2010, he used to be some of the founding individuals of Sony Community Leisure World, serving as its Govt Vice President and COO.

In April 2014, Layden succeeded Jack Tretton as President and CEO of Sony Laptop Leisure’s Amercian department. In 2018, Layden’s position shifted to center of attention only on International Studios. Sony introduced on September 30, 2019 that Layden used to be stepping down from his position as CEO of International Studios.

Established in 2003, Tencent Video games, one among China’s main gaming firms, owns two flagship video games: Honor of Kings and PUBG Cellular. At the night of September 13, China’s Nationwide Press and E-newsletter Management introduced a brand new batch of approval numbers authorizing the discharge of latest on-line video games within the nation. The “Well being Protection” of Nanjing Wangdian Generation Co., Ltd. has additionally been licensed. The corporate is wholly-owned via a subsidiary of Tencent.

Tencent‘s fresh strikes in in a foreign country markets have attracted vital consideration. In simply 8 days, Tencent has higher its holdings in two well known in a foreign country well known sport firms, From Instrument, a unit of Jap-listed Kadokawa Crew, and Ubisoft, a French sport developer.

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A number of sport trade analysts mentioned that Tencent‘s transfer is aimed a minimum of two primary functions. The primary is to permit itself to raised take part in in a foreign country marketplace pageant, fortify its talent to expand 3A grade works, in addition to to put the basis for the metaverse. The second one is to introduce well known IP to the home marketplace as new income enlargement issues. Vintage titles like Ubisoft’s Prince of Persia and Murderer’s Creed also are anticipated to go into the Chinese language marketplace.

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Tencent Video games introduced its world logo, Stage Countless, in December ultimate 12 months, which is liable for its personal and third-party sport publishing. It’s headquartered in Amsterdam and Singapore and has greater than 1,000 staff international. For the reason that first part of this 12 months, Stage Countless has launched a chain of console video games similar to Dune: Spice Wars in a foreign country, arrange an place of work in Brazil in June, and formally introduced the world version of Tower of Myth in a foreign country in August, all of because of this that Tencent Video games’s exploration in in a foreign country markets is accelerating.

Then again, Tencent Video games within the in a foreign country marketplace does no longer have the prime benefit like within the home marketplace. It’s nonetheless in an all-round fierce pageant with sport producers similar to Lilith Video games, miHoYo, NetEase, and 37 Interactive Leisure.

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