August 19, 2022
Feng Yufei, Vice President of Vivo and Head of Vivo’s sub-brand iQOO, has left the

Feng Yufei, Vice President of Vivo and Head of Vivo’s sub-brand iQOO, has left the corporate, Tech Planet reported on Tuesday. Feng’s subsequent transfer is unknown.

In keeping with public knowledge, Feng Yufei graduated from Hunan College of Era in 2006, majoring in advertising, and labored in Meizu after commencement. He joined Vivo in February 2010, and served as model promotion director. Throughout his tenure, Feng Yufei promoted the emblem verbal exchange of iQOO.

IQOO, as a sub-brand of Vivo, used to be born in March 2019, focused on younger Web customers. The identify of “iQOO” consists of the initials of the 4 English phrases “I Quest On and On”.

Feng Yufei as soon as mentioned that iQOO would now not be too a long way separated from Vivo, however would supplement every different. iQOO would focal point on more youthful customers and discover in a foreign country markets by means of taking the home marketplace as a stepping stone.

Since iQOO is located nearer to Xiaomi and Honor, it’s also in large part thought to be to be their competitor. Because the home smartphone marketplace has matured through the years, many smartphone manufacturers have withdrawn leaving iQOO an open flooring..

Alternatively, iQOO keenly discovered some way out – the emerging cell sport smartphone marketplace. Due to this fact, iQOO faithful itself to construction a smartphone with excessive efficiency and top-level sport configurations, as a way to meet the desires of more youthful shoppers who’re in search of without equal gaming revel in. Like maximum smartphone manufacturers, iQOO has introduced a number of sub-brands, together with the Professional, Z, U, and Neo.

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In keeping with information launched by means of Canalys, a marketplace analysis group, from the second one quarter of 2018 to the primary quarter of 2021, iQOO ranked first out there proportion of primary sport smartphone manufacturers. At the moment, iQOO has a substantial proportion within the smartphone marketplace for the ones priced between 2500 and 3000 yuan. It’s most probably that iQOO will discover high-end machines with a worth of greater than 5000 yuan sooner or later.