On the second one day of the Douyin E-commerce Ecological Convention on Tuesday, Wei Wenwen, President of Douyin E-commerce, introduced that the platform’s GMV prior to now yr greater 3.2 instances year-on-year, and that greater than 10 billion merchandise have been offered. The expansion charge showed that “pastime e-commerce” is a large industry alternative however that the platform continues to be in its early degree of building. Wei believes there are nonetheless many nice alternatives to be had sooner or later, with the percentage of recent fields achieving greater than 50%.
In 2021, 1.8 million new traders, 3.86 million gross sales professionals, greater than 20,000 MCN establishments and repair suppliers have selected to paintings thru Douyin E-commerce and feature observed fantastic enlargement in consequence. The “Nationwide Just right E-book Program” helped e-book gross sales at the platform exceed 190 million orders whilst the “Discovering the Craft Program” helped the full turnover of Intangible Cultural Heritage craft inheritors to extend 15 instances a yr. In any case, the”Mountain Merchandise Make Headlines program” has helped 1.793 million native agricultural merchandise to be offered throughout China.
Final yr, Douyin E-commerce outlined the idea that of “pastime e-commerce,” one of those e-commerce aiming to fulfill shoppers’ implicit wishes whilst making improvements to their lifestyles high quality. Wei Wenwen stated that the worth of the “pastime e-commerce” lies in connecting items with shoppers with top quality content material.
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At this yr’s convention, Wei Wenwen stated that the platform would improve its “pastime e-commerce” to “common pastime e-commerce”, and meet the various wishes of customers by means of overlaying extra eventualities and buying groceries wishes. Coordinating brief movies, live-streaming content material, Douyin Mall, and looking, and so forth., Douyin E-commerce is aiming to convey new enlargement to companies.
Within the “common pastime e-commerce” setting, top quality content material reminiscent of brief movies and live-streaming stimulate customers’ possible pursuits and counsel them new issues. Customers who have already got a buying groceries listing attached to their Douyin account can position orders without delay by means of looking in Douyin Mall, thus serving to teach the platform to acknowledge merchandise, services and products and provides that fit their . As visitors might be expanded thru advertising efforts, those fields will give customers a “one-stop” buying groceries revel in and lend a hand companies to increase in an all-round and long-term approach.