February 5, 2023

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Virtual shopper manufacturers corporate Dongfang Honghu on Wednesday introduced its of entirety of an A around of financing value tens of tens of millions of bucks. The around featured unique funding from Supply Code Capital, with Lighthouse Capital appearing because the monetary marketing consultant. Now not way back, Dongfang Honghu secured angel-round financing from ByteDance.

Prior to now, Dongfang Honghu collectively advanced a sizzling promoting tea product named Heliangcha (黑凉茶 Hēi Liángchá) with Wong Lo Kat, a well-known Chinese language natural tea logo. Then, in September closing 12 months, it launched a brand new logo referred to as Nezha Glowing Water.

Dongfang Honghu makes a speciality of bringing the web to the comfortable drink trade, making improvements to the operational potency of conventional offline channels by means of upgrading self-developed programs. For instance, it visualizes intake knowledge via QR codes, which will assist sellers save many of the transaction procedure and succeed in retail outlets immediately, thus lowering stock dangers and rushing up the movement of products. The price stored within the intermediate hyperlinks may also be invested in R&D to supply shoppers with higher merchandise and studies.

Along with digitalization on the channel stage, the corporate additionally plans to understand virtual transformation of the comfortable drink trade. With the QR code at the product, an immediate verbal exchange channel is shaped between the corporate and the patrons. The corporate defined, “We will know who the patrons are, and shoppers may give comments with their evaluations at the merchandise and assist us higher broaden operation.”

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At the moment, Dongfang Honghu has implemented the virtual type to other eventualities, and in the end acquired the optimum type via virtual promotion and product building, channel operation, advertising and marketing control or even logistics distribution.

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Subsequent, Dongfang Honghu will put into effect its virtual gadget inside of extra software eventualities, and can proceed to give a boost to its reserve of technical skill. At the moment, Dongfang Honghu has a workforce of just about 1,000 other folks, and the percentage of technical group of workers is quite top.

After the of entirety of A-round financing, Dongfang Honghu will boost up R&D of goods, virtual programs, logo development, channel enlargement, additional explorations of the marketplace, the promotion of person operations and strengthening workforce development.