January 29, 2023

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Smartphone gross sales in China fell 14% year-on-year to 74.2 million devices within the first quarter of 2022, consistent with a document launched on Thursday through Counterpoint. The quarter’s volumes have been with regards to the degrees noticed right through the critical pandemic-hit Q1 2020.

Commenting at the Chinese language smartphone marketplace efficiency, Analysis Analyst Zhang Mengmeng stated, “The smartphone marketplace confirmed a declining weekly pattern during Q1 2022, with just a small height right through the Chinese language New 12 months vacations. We predict smartphone call for to proceed to be underwhelming because of vulnerable client sentiment and loss of new inventions to stimulate customers.”

In the case of particular producer ratings, vivo, OPPO, Apple, Honor, Xiaomi, Huawei and realme rank a few of the most sensible seven.

Commenting on key distributors’ efficiency, Senior Analysis Analyst Ivan Lam stated, “All the way through the quarter, vivo regained its market-leading place from Apple (in This autumn 2021) with a percentage of 20%. The newly introduced mid-level S12 sequence, which specializes in self-portraits and includes a light-weight and trendy design, has noticed sure comments from the marketplace, particularly amongst more youthful shoppers. Vivo’s reasonably priced Y sequence telephones, such because the Y76s and Y31s, have been additionally sturdy performers right through the quarter.”

Despite the fact that Apple’s gross sales declined from the former quarter as momentum for the iPhone 13 sequence started to vanish, the iPhone 13 remained the best-selling smartphone in China during the quarter.

Honor has noticed a powerful rebound with its marketplace percentage leaping to 17% in Q1 2022 from 5% in Q1 2021. Owing to the recognition of its Honor 60, the emblem was once additionally the one main OEM that completed each sure YoY and QoQ expansion right through the quarter, at 167% and 15%, respectively. Honor additionally introduced its Magic 4 sequence globally in Q1 2022, furthering its signaling its international marketplace ambitions.

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Gross sales of Xiaomi units declined YoY however outperformed the marketplace with 12% QoQ expansion in Q1 2022. Coupled with easing part shortages and powerful gross sales efficiency of the flagship Redmi K40, Redmi Word 11 and entry-level Redmi-9A, Xiaomi recorded a somewhat sturdy quarter. The release of the Redmi 50 sequence and the Redmi 10A in March will additional lend a hand Xiaomi solidify its place within the section with a price ticket lower than $400.