Counterpoint: Chinese language Manufacturers Dominate Southeast Asian Smartphone Marketplace

Smartphone shipments to key Southeast Asian nations (comparable to Indonesia, Thailand, Philippines and Vietnam) have been the absolute best ever in a calendar 12 months, attaining 96 million devices and rising 5% YoY, in line with a file launched through analysis group Counterpoint on Friday. Of the key manufacturers to be had out there, Xiaomi, realme and Apple shipped their absolute best ever volumes in those nations.

In step with the file, Chinese language manufacturers grew abruptly in 2021, occupying 71% of the marketplace percentage, basically led through OPPO, Xiaomi, Vivo, realme and Infinix.

Xiaomi got here up sturdy in Q1 and Q2, but it surely suffered greater than others in H2 2021 because of provide constraints. Its smartphone shipments in 2021 higher through 17% year-on-year. Realme’s shipments grew 10% year-over-year in 2021, pushed through expansion in Thailand and the Philippines.

OPPO’s stronghold over the SEA nations persisted in 2021 as call for remained for its Reno collection and A sequence smartphones. Robust promotional gives helped the corporate retain its main place. Vivo’s Y collection persisted to accomplish neatly via 2021 as the logo’s sturdy offline community technique has helped over the years. Advertising and marketing campaigns and endorsements have helped in expanding its publicity in those markets. Infinix, which used to be some of the absolute best gainers for the 12 months, presentations long term promise however its volumes are nonetheless relatively low.

Versus the 8% 5G smartphone percentage in This autumn 2020, that quantity jumped to twenty-five% in This autumn 2021. As issues stand, this proportion is sure to develop a lot upper in 2022.

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In regards to the manufacturers’ ASPs (Moderate promoting worth) and 5G, senior analyst Glen Cardoza stated, “In 2020, greater than 55% of the shipments in key SEA nations have been for smartphones below the $150 worth level. In 2021, this bracket held a couple of 38% percentage. Extra shoppers are choosing smartphones within the $151-$250 bracket. But even so, 5G used to be most commonly represented through simply the highest 2-3 manufacturers in 2020. We now see the highest 5 OEMs now not simplest launching 5G fashions but in addition actively decreasing their ASPs and dealing with operators to additional the adoption of 5G in SEA.”