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Counterpoint, a knowledge analysis group, introduced its world smartphone marketplace scores for 2021 on Thursday, a 12 months that noticed all of the world smartphone marketplace income move $448 billion.
The marketplace grew 7% YoY and 20% QoQ at the same time as part shortages and COVID-19 restrictions persisted to disrupt provide chains around the globe.
Apple ranked first with income of $196 billion, accounting for 44% of the marketplace’s general income, and an build up of 35% YoY. Samsung, OPPO (together with its sub-brand OnePlus), Xiaomi
Apple noticed prime call for for its 5G-enabled iPhone 12 and 13 sequence, which helped the corporate check in a 14% enlargement in its total moderate promoting value (ASP), which reached $825 in 2021.
Samsung noticed annual smartphone income upward thrust 11% 12 months on 12 months to $72 billion in 2021, whilst the ASP of its telephones reached $263, up 5% 12 months on 12 months.
OPPO noticed a income build up of 47% YoY to $37 billion whilst its ASP grew 15% YoY to succeed in $259 in 2021. The emblem noticed an build up in shipments within the $400-$599 and $600-$799 value levels, basically owing to sturdy call for for its Reno 6 sequence, In finding X3 and OnePlus 9 sequence. OPPO additionally controlled to increase its presence in mature markets comparable to China, Japan and portions of Europe (together with Nordic nations), which drove the upper income and ASP.
Vivo’s income greater 43% YoY to $34 billion whilst its ASP grew 19% YoY to succeed in $259 in 2021. The emblem ranked 5th in 2021 when it comes to income and shipments. Vivo’s income efficiency used to be pushed through the well-received flagship X60 and S sequence, outstanding efficiency in China and a large product portfolio unfold throughout all value bands.
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As well as, the total ASP of smartphones in the marketplace grew 12% YoY to succeed in $322, basically because of a better proportion of 5G smartphones. 5G fashions have a considerably upper ASP than their 4G opposite numbers. The quantity additionally grew because of Apple’s a hit release of its iPhone 13 line up. Additional, extra 5G-enabled fashions have been launched in 2021 as corporations all for satisfying a better call for for reasonably priced 5G smartphones in rising markets comparable to India, Southeast Asia, and Japanese Europe. Because of this, 5G-enabled smartphones contributed greater than 40% of the worldwide smartphone shipments in 2021, in comparison to 18% in 2020.