February 8, 2023

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Counterpoint, a knowledge analysis group, introduced its world smartphone marketplace scores for 2021 on Thursday, a 12 months that noticed all of the world smartphone marketplace income move $448 billion.

The marketplace grew 7% YoY and 20% QoQ at the same time as part shortages and COVID-19 restrictions persisted to disrupt provide chains around the globe.

Apple ranked first with income of $196 billion, accounting for 44% of the marketplace’s general income, and an build up of 35% YoY. Samsung, OPPO (together with its sub-brand OnePlus), Xiaomi and Vivo ranked 2d to 5th, with revenues of $72 billion, $37 billion, $36 billion and $34 billion respectively.

Apple noticed prime call for for its 5G-enabled iPhone 12 and 13 sequence, which helped the corporate check in a 14% enlargement in its total moderate promoting value (ASP), which reached $825 in 2021.

Samsung noticed annual smartphone income upward thrust 11% 12 months on 12 months to $72 billion in 2021, whilst the ASP of its telephones reached $263, up 5% 12 months on 12 months.

OPPO noticed a income build up of 47% YoY to $37 billion whilst its ASP grew 15% YoY to succeed in $259 in 2021. The emblem noticed an build up in shipments within the $400-$599 and $600-$799 value levels, basically owing to sturdy call for for its Reno 6 sequence, In finding X3 and OnePlus 9 sequence. OPPO additionally controlled to increase its presence in mature markets comparable to China, Japan and portions of Europe (together with Nordic nations), which drove the upper income and ASP.

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Xiaomi‘s income greater 49% YoY to succeed in $36 billion in 2021, in comparison to $24 billion in 2020, basically because of an build up in shipments for its mid- and prime finish smartphones such because the Mi 11x sequence. In India, the logo’s largest marketplace, smartphones priced at $250 and above grew 39% YoY to account for greater than 14% of Xiaomi‘s India marketplace, in comparison to 8% in 2020.

Vivo’s income greater 43% YoY to $34 billion whilst its ASP grew 19% YoY to succeed in $259 in 2021. The emblem ranked 5th in 2021 when it comes to income and shipments. Vivo’s income efficiency used to be pushed through the well-received flagship X60 and S sequence, outstanding efficiency in China and a large product portfolio unfold throughout all value bands.

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As well as, the total ASP of smartphones in the marketplace grew 12% YoY to succeed in $322, basically because of a better proportion of 5G smartphones. 5G fashions have a considerably upper ASP than their 4G opposite numbers. The quantity additionally grew because of Apple’s a hit release of its iPhone 13 line up. Additional, extra 5G-enabled fashions have been launched in 2021 as corporations all for satisfying a better call for for reasonably priced 5G smartphones in rising markets comparable to India, Southeast Asia, and Japanese Europe. Because of this, 5G-enabled smartphones contributed greater than 40% of the worldwide smartphone shipments in 2021, in comparison to 18% in 2020.

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