Chinese language Actual Property Brokerage Company Lianjia Accessed Meituan’s Team Purchasing Channel

Chinese language media outlet Liujiu Finance reported on Monday that many Lianjia shops in Beijing had assumed twin roles as package deal supply and select up stations for group team purchasing platform Meituan Youxuan. Lianjia is a well-liked Chinese language actual property brokerage emblem discovered all over the rustic.

Along with Lianjia, a number of actual property brokerage corporations, similar to Maitian Actual Property Company and Centaline Assets, had additionally cooperated with Meituan Youxuan. Actual property company shops in communities are increasing their industry and embellishing retailer site visitors thru group team purchasing.

One Lianjia supervisor mentioned his retailer gained relatively a couple of orders after connecting to Meituan‘s group team purchasing industry. The cooperation between Meituan and Lianjia has no longer been restricted to a unmarried retailer. As a substitute, the cooperation is on the corporate degree, and the shops are the undertakers.

Maitian Actual Property Company mentioned that it’s voluntary for some shops to get admission to the group team purchasing characteristic, but it’s conducive for either side to be reinforced by way of the site visitors.

In accordance with the cooperation, folks as regards to Meituan mentioned that the gang purchasing group industry department was once basically operating to support the provision of livelihoods in Shanghai and it was once no longer but transparent for which degree of cooperation. “Simplest Beijing shops are lately concerned. It’s not but the extent of strategic cooperation,” mentioned one individual acquainted with the topic. Then again, folks as regards to the gang mentioned that the cooperation between the 2 aspects is a win-win deal. One aspect has the good thing about a contemporary provide chain whilst the opposite has the good thing about a big numbers of offline shops.

Again when group team purchasing was once booming, platforms similar to ChengXin YouXuan paid explicit consideration to the offline shops of actual property brokers, which have been positioned in essentially the most densely populated residential spaces and had geographical benefits. Then again, the cooperation between group team purchases and actual property brokers ended up in a somewhat haphazard approach since the shops weren’t supplied with amenities similar to fridges and freezers as group contemporary meals shops. Incessantly, items could be broken and shoppers would whinge.

The valuables marketplace is operating out of steam nowadays, however group team purchasing isn’t any warmer. Each industries are concerned with group citizens and are struggling the effects of loss of call for. Business analysts assume that Meituan and Pinduoduo‘s group team purchasing will have to be tasked with livelihood preservation and social accountability within the epidemic, somewhat than profitability.

SEE ALSO: Group Team Purchasing in Pandemic-Afflicted Shanghai

For actual property brokers, the cooling belongings marketplace additionally has left brokers in a deficient place to do industry. In keeping with the most recent income information from indexed corporate KE Holdings, the adjusted web benefit in 2021 was once 2.29 billion yuan ($359.8 million), down just about 60% from 5.72 billion yuan in the similar duration of 2020. In October ultimate 12 months, there have been rumors of every other group of workers restructuring. Insiders published that the optimization was once principally for front-line actual property brokers, with a complete of over 30,000 folks being laid off.