January 29, 2023

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Zhenwei Xiaomeiyuan, a brand new Chinese language 3R dishes emblem, has lately finished a B+ spherical of financing, with Baidu Ventures as its main investor and Dingxiang Capital and 01VC as co-investors, 36Kr reported on Tuesday.

In October remaining yr, Zhenwei Xiaomeiyuan secured a deal value thousands and thousands in B spherical financing. It recently holds over 100 million yuan in B spherical and B+ spherical financing.

Zhenwei Xiaomeiyuan used to be based in 2019. It really works at the premise of cost-effectiveness and objectives to supply “more effective cooking” for customers. With the corporate’s slogan, “3R dish emblem are compatible for Chinese language style”, the corporate objectives to attraction to the widest frame of customers within the Mainland.

For the reason that starting of 2021, Zhenwei Xiaomeiyuan has prolonged its product line. The corporate now has 4 product traces, together with domestic cooking, particular pastries, well-liked on-line delicacies and a circle of relatives ceremonial dinner sequence.

Not too long ago, the corporate has additionally introduced 3 reward containers made up of New 12 months’s dishes. Each and every field has a special choice of dishes which objectives at providing a very simple possibility to make a choice for plenty of circle of relatives sizes.

To assist households get ready for his or her New 12 months’s Eve celebrations, households can make a choice the a package deal that most nearly fits their wishes. Each and every package deal accommodates one of the vital hardest and maximum time-consuming dishes to make, comparable to Steamed Crammed Duck, Braised Pig’s Knuckle in Brown Sauce, and Spare Ribs with Garlic. There also are home-cooked choices comparable to Boiled Fish with Sichuan Pickles, Poached Highly spiced Slices of Red meat, 3 Flavored Fats Red meat Jelly, and squid with pickled cabbage.

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Yue Guang, funding supervisor at Baidu Ventures, mentioned: “Baidu Ventures could be very positive concerning the long term construction of 3R dishes in China. As a brand new technology of answers for consuming at domestic, 3R dishes are present process a metamorphosis in enterprises and customers. At the moment, younger other folks face a quicker tempo at paintings and they’ve much less skill and  need to cook dinner. Additional, because of the epidemic, the 3R dishes trade is creating abruptly in China.”