August 13, 2022
On July 28, William Li, CEO of latest power automotive company NIO, met with customers

On July 28, William Li, CEO of latest power automotive company NIO, met with customers in Fuzhou, Fujian province. When interviewed through customers on the luncheon, he talked in regards to the growth of NIO’s smartphone production.

Li mentioned that NIO‘s smartphone trade is advancing, even though he wouldn’t evaluate it with corporations that experience bought 100 million smartphones or extra. He discussed that It’s not tricky to make a smartphone now, however it’s nonetheless very difficult to construct a excellent one. What NIO must do at this time could be very easy, this is, to construct a excellent smartphone for NIO customers, and to release one smartphone yearly, like Apple does.

On the finish of February this 12 months, home media retailers broke the inside track that NIO had to start with arrange a smartphone trade division. Yin Shuijun, the previous president of Meitu smartphone, will take the lead in NIO‘s smartphone trade, and the staff is within the level of recruiting. On March 31 of this 12 months, Li showed in a video interview that NIO had plans to make smartphones, and mentioned that it used to be nonetheless within the analysis level.

As for why NIO desires to make smartphones, Li has spoke back ahead of, announcing that there’s comments from NIO customers about whether or not there’s a smartphone that may be higher hooked up with their cars, which brought about the corporate to adopt a little analysis within the box. He mentioned, “Smartphones are actually a very powerful instrument for NIO

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customers to connect to their vehicles. Now not construction a smartphone implies that the keys of our house aren’t in our personal fingers. Take NIO customers for instance, greater than 50% of them use iPhones, however Apple’s ecology could be very unique to the car trade, and now it does now not open its interface, which makes NIO a passenger.”

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Then again, the smartphone marketplace has now not carried out smartly just lately. Consistent with the information of China Academy of Data and Communications Era (CAICT), from January to June 2022, the full shipments of smartphones within the home marketplace totaled 136 million gadgets, down 21.7% year-on-year. Additionally, within the first quarter of this 12 months, the goods of the highest seven producers together with OPPO, vivo, Huawei and Xiaomi accounted for 96.2% of the marketplace proportion, whilst Meizu, a smartphone logo obtained through Geely Chairman’s undertaking corporate, accounted for most effective 0.01% of the marketplace final 12 months.