At the start of 2020, TikTok’s father or mother corporate ByteDance introduced Lemon8 (previously referred to as Sharee) in Japan, a product very similar to Chinese language lifestyle-sharing platform Xiaohongshu. Chinese language media outlet LatePost reported on Wednesday that the product has been downloaded a couple of million instances in Japan, however has a long way fewer day-to-day lively customers. At the present, Lemon8 has begun to make bigger to Southeast Asian markets corresponding to Thailand.
Xiaohongshu has grow to be the main goal of TikTok’s counterpart app for the Chinese language mainland, Douyin. In China, ByteDance has mentioned whether or not to release a separate product very similar to Xiaohongshu. LatePost reported that Douyin had arrange an “L” particular crew to benchmark Xiaohongshu in 2021, and introduced a graphic manufacturing serve as. Then again, in line with analysis of the Douyin staff, expansion of Xiaohongshu principally has no considerable affect on Douyin, and the particular crew was once set as much as compete with Xiaohongshu for the high-end marketplace.
Japan, the place the wonder trade is mature, and Southeast Asia, the place the tourism trade is advanced, each lack a community-based social media product that specializes in way of life and suggestions. Other from Instagram, the Xiaohongshu platform type encourages customers to discover content material as opposed to what they already apply, and in addition encourages customers to proportion text-based content material. Those design traits are extra conducive to the publicity of fine quality content material and types, in addition to consumer interplay.
SEE ALSO: ByteDance Conducts Alpha Trying out of Instructional Brief Video App
Lately, Xiaohongshu continues to be in keeping with the principle app platform in in another country markets, and does no longer partition customers inside of quite a lot of nations. Beluga Analysis Institute presentations that the principle obtain customers of the Google Play model of Xiaohongshu come from Malaysia, Hong Kong, Taiwan, Singapore, Vietnam, Australia, Canada and the U.S.