On Might 21, FAW-Volkswagen Audi printed an commercial counseled via Chinese language actor Andy Lau, and it become a success on-line. However that very evening, a blogger named Beida Mange with 3.7 million fans on Douyin – the Chinese language mainland model of TikTok – claimed that the advert had taken its script “from an authentic poem” he had composed on Might 21 of final yr. Content material with “Audi Xiaoman (Grain Buds) Promoting Plagiarism” and “Audi and Andy Lau” emerged as trending subjects on Weibo.
At the morning of Might 22, FAW-Volkswagen Audi issued a remark announcing that the video was once produced and shot via London-based advert company M&C Saatchi. Following the primary of now not keeping off issues, Audi mentioned it requested the company to care for the infringement of copywriting once imaginable, and to offer the general public a sufficient resolution. Earlier than the details are formally clarified, Audi got rid of this video from all professional channels.
FAW-Volkswagen Audi additionally expressed trustworthy apologies for the difficulty brought about to Mr. Andy Lau, the blogger Beida Mange and similar events because of deficient supervision and lax auditing. The corporate additionally wired the significance it hooked up to originality and IPR coverage.
At the afternoon of Might 22, Andy Lau despatched a message thru his fan app Huazai Tiandi based on the plagiarism of Audi’s “Xiaoman” advert. He mentioned, “I 100% appreciate originality. Referring to this incident, I in my view really feel sorry for issues within the introduction of advert workforce and the concerns brought about to the blogger. Audi and promoting corporations at the moment are severely coping with it.”
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Lately, Audi has an increasing number of appeared China as its maximum essential marketplace on the earth, and Chinese language marketplace may be Audi’s biggest gross sales marketplace.
The company’s 2021 monetary record presentations that Audi Team delivered 1.689 million automobiles international right through the yr, down 0.7% year-on-year. In particular, Audi delivered 1,680,500 gadgets, down 0.7% year-on-year, whilst Lamborghini delivered 8,405 automobiles, up 13.1% year-on-year, atmosphere a document top. Within the Chinese language marketplace, in 2021, Audi offered 727,000 automobiles, accounting for approximately 43% of world gross sales, and the Chinese language marketplace remained Audi’s biggest unmarried nation marketplace on the earth.